25 Sep
What is the difference between Transactional and Relational NPS® survey?
Net Promoter Score® or NPS® is an accurate measure of Customer Loyalty and future growth. However, one of the greatest strengths of NPS® is its versatility. In addition, to being exceeding simple, it is also highly adaptable. Thus, a well implemented NPS® program provides companies with the ability to capture comprehensive customer feedback, at all touchpoints.A question that Numr Research, a market
25 Sep
Why is Net Promoter Score® important for a brand?
NPS® or Net Promoter Score® is one of the most significant metrics for a company. In fact, Numr Research, a market research company in India believes it to be the pivotal metric for Customer Experience Management. Reason being, it measures Brand Health based on the loyalty of existing customers.It is calculated based on merely one question. That is, “How likely are you to
