India’s Ed-tech industry is the second largest in the world with around 327 ed-tech companies headquartered in the country. It is hardly surprising that the digital revolution has massively changed the education sector. The Ed-tech market has two major sub-sectors, namely, Online Certification and Test Prep (K-12 to entrance exams). Clearly, online learning platforms are capitalising on Indians’ obsession with marks and scores. To put things in perspective, the market