30 Jul
Mutual Funds NPS® Survey; Axis, Birla Sun, HDFC, ICICI, and more
Numr Research recently conducted a survey about Mutual Funds in the top 8 cities of India. ¹See the findings below- NPS® AND GROWTH QUESTION Select the Mutual Fund company you have invested in. On a scale of 0 to 10, how likely are you to recommend it to a friend or a colleague? To summerise, HDFC, Axis, ICICI Prudential, Aditya Birla Sun,
30 Jul
Who wins the OTT race? Netflix, Hotstar, Prime, Sony LIV, Voot et cetera.
According to a Cisco Report, India will have 800 million smart phone users by 2022. This coupled with cheaper Internet data (owing to the ongoing digital revolution) indicates a market on the verge of explosion. And, OTT platforms (Over the top) and Video streaming will, undoubtedly be one of the biggest beneficiaries of this revolution. Therefore, Numr Research recently conducted
30 Jul
Nutrition labels- Do Indians read them? A Numr Survey
Numr recently conducted a survey¹ about Ingredient and Nutrition labels, enquiring if people glance at them prior to purchasing a product.The production and sale of pre-packaged and ‘Ready to consume’ products has witnessed a huge surge in the last few decades in India. Prolonged work hours, longer commutes, generational shift from a joint to a nuclear family have made Indian urbanites
30 Jul
Does organic food tag help push more sales? Numr Research finds out
Numr Research recently conducted a survey enquiring about the perception of organic food products in the top 8 cities of India¹. Clearly, the Indian organic market is on the cusp of transformation. Currently, it is evaluated to be around INR 40,000 million and estimated to increase to INR 100,000- INR 120,000 million by 2020. Additionally, it is growing at the
29 Jul
Do Indians spend on Health and Wellness? Numr Research
India is waking up to fitness, health and wellness in a big way. Lifestyle illnesses (also called Non-Communicable Diseases) have been continually on the rise in the last few years. In fact, according to a report by Indian Council of Medical Research (ICMR), the “estimated proportion of all deaths due to Non-Communicable Diseases (NCDs) has increased from 37.09% in 1990 to
29 Jul
Ola vs Uber: What do customers think? A Numr Study
The Indian Ride Sharing market is estimated to be worth $14.3 billion by 2022, growing at a CAGR of 13.7%. Unsurprisingly, increasing disposable household income, the changing travelling lifestyle and the ongoing digital revolution seem to be the principal impetuses driving the demand for Ride Hailing Services in India. Presently, the Ola vs Uber race is in full throttle, as both
29 Jul
NPS® of Indian Banks; ICICI, HDFC, Axis, and more- Numr Research
The Indian Banking industry is in a state of continual flux. Presently, rising disposable household income, growing economy, and the ongoing digital revolution have changed customers’ relationship with their banks and their transaction preferences significantly. Consequently, the rise of internet and mobile banking has put Customer Satisfaction (and by extension, NPS) squarely at the heart of banking experience, more so
26 Jul
Online banking habits of Urban Indians- Numr research
Numr Research recently conducted a survey regarding the online banking habits of urban Indians living in the top 8 cities.¹It is no secret that the number of ATMs in India has been on a steady decline while the ATMs that do exist are frequently out of money. For a while now, ATM operators have been struggling to keep up with the rising
26 Jul
Why you should be using Predictive Analytics for Market Research
There seems to be a lot of debate around what Predictive Analytics is and whether it is just another fad or an indispensable Market Research tool.Suffice to say, it’s not an obscure, esoteric concept meant to perplex marketers. This article aims to breakdown and explain what Predictive analytics is, how it is done and why it can be a pivotal instrument
26 Jul
What is a Concept Test and how is it carried out?
A Concept Test is a survey-based method of evaluating customer needs and acceptance of a new product, service, communication or idea prior to its introduction to the market. It essentially focuses on the basic concept and is used to help screen and refine new product ideas as well as gauge their potential success in the market. (Crawford and Benedetto).This article explains
