16 Apr
Online learning Platform Survey- BJYUs vs Unacademy vs Meritnation etc
India’s Ed-tech industry is the second largest in the world with around 327 ed-tech companies headquartered in the country. It is hardly surprising that the digital revolution has massively changed the education sector. The Ed-tech market has two major sub-sectors, namely, Online Certification and Test Prep (K-12 to entrance exams). Clearly, online learning platforms are capitalising on Indians’ obsession with marks and scores. To put things in perspective, the market
07 Apr
Music Streaming Apps India Survey- Gaana vs Saavn vs Spotify
The Indian music streaming market in India is expected to surpass $273 million by 2020. In fact, according to the Indian Music Industry (IMI), “there are now 200 million unique users of music streaming apps in India.” Increasing affordability and accessibility of the Internet is driving the growth of music streaming services in India. As Numr’s survey displays, More and more urban Indians are now choosing to stream music rather than download it. part 1How
05 Apr
Dating Apps India Survey- Tinder vs Happn vs TrulyMadly, and more
The Indian online dating scene has changed radically over the last few years. With various dating apps on the market now, love is only a tap away. In fact, according to Statista, online dating apps have 22.5 million users in India in 2020, with a Year-on-year growth of 11%. Currently, the revenue is pegged at US$63m and is expected to grow at 5.2%, resulting
27 Mar
Survey- Which News Source does India prefer (TV vs Social Media & more)
A recent survey by Numr Research uncovered that Urban Indians pre-dominantly prefer watching the News on TV as compared to reading it. When asked to chose their main source of News, the majority 28% chose TV. Another 20% chose Social Media (Facebook, Instragram, Twitter etc). Also, 16% Indians use WhatsApp, compared with 14% who chose Newspapers, 12% who prefer News Channel Apps, and 10% who use News Aggregator Apps such
24 Mar
Coronavirus India Survey- Public Opinion
With Coronavirus quickly spreading through the world, countries in total lockdowns and a possible vaccine months away, the scenario looks grim. However, as Numr’s recent survey proves, Hope and resilience are indomitable characteristics of Humanity. The Coronavirus pandemic feels like a terrifying nightmare. As if, it will be gone the moment we wake up, leaving behind an unsettling feeling but no deaths. Sadly, no amount of wishful thinking can turn this reality into an apocalyptic fantasy. But, on the bright sideMost
18 Mar
Customer support in the time of Coronavirus
The Coronavirus pandemic is surging and growing worse every day. While, it’s important not to over-react to the situation (please don’t hoard toilet paper /face masks) since it is being contained fairly (at the time of writing this blog), nonetheless, it’s alarming. Here’s a Coronavirus Stimulator showing how Coronavirus is spreading EXPONENTIALLY and can be slowed down. With over 199,338 cases around the world so far, it is undeniable that it has disrupted our lives in major ways. The Stock
13 Mar
4 powerful reasons for a company’s resistance to change
It’s no secret that human beings struggle with Change. We are creatures of habit. But, our resistance to change is our private business, right? Sadly, no. If you’ve ever pitched a new software or system, you know how resistant companies usually are. Even when what you are offering is undoubtedly better. The first step towards solving a problem is finding out
11 Mar
Insurance- How we used Feedback Analysis to find key areas that impact CX
Our client is a leading insurance provider in the country. They were routinely collecting customer feedback through NPS® surveys. However, they were unable to perform feedback analysis of unstructured comments. This is problematic since the NPS® score is merely a number. Feedback comments are more crucial since they provide the reasons behind customers’ ratings. CHALLENGE Mainly, Numr faced 3 challenges. These were- Perform Feedback Analysis of customer comments from the past 2 years to obtain insights about WHY customers have provided a specific rating. (Say,
21 Feb
What is Survey Fatigue and How to Stop it
What's inside? Introduction What is Survey Fatigue?6 ways to counter survey FatigueFinal words of wisdom Hi there, if you have a minute, could you rate this article after you’re done reading? No? Have we lost you already? We now live a world where we are asked to rate every interaction. Take a cab and the second you get out; you’ll get a feedback survey prompt. If you think you can escape it by boycotting online
12 Feb
Food Delivery Start-Up- How we calculated the monetary impact of customer satisfaction
Our client is a food delivery startup. They wanted us to prove that happier customers correspond to higher Revenue. Which means, they wanted us to calculate the monetary impact (in terms of overall Revenue) of making a customer happier (say, by X%). In short, We had to determine the effect of customer experience on food delivery in pecuniary terms. CHALLENGE It's no secret that the start-up ecosystem is massively focused on Growth and Expansion. While, they do segment
