13 Mar
4 powerful reasons for a company’s resistance to change
It’s no secret that human beings struggle with Change. We are creatures of habit. But, our resistance to change is our private business, right? Sadly, no. If you’ve ever pitched a new software or system, you know how resistant companies usually are. Even when what you are offering is undoubtedly better. The first step towards solving a problem is finding out
20 Nov
Light at the end of the tunnel for the Auto Industry
For the Auto Industry, the light at the end of the tunnel is NOT a freight train. Not yet, anyway. Everyone has been going on and on about how car sales have taken a nosedive. Some have been calling it a slowdown while the less optimistic ones have labelled it a crash. While it is absolutely true that the auto
30 Jul
Nutrition labels- Do Indians read them? A Numr Survey
Numr recently conducted a survey¹ about Ingredient and Nutrition labels, enquiring if people glance at them prior to purchasing a product.The production and sale of pre-packaged and ‘Ready to consume’ products has witnessed a huge surge in the last few decades in India. Prolonged work hours, longer commutes, generational shift from a joint to a nuclear family have made Indian urbanites
30 Jul
Does organic food tag help push more sales? Numr Research finds out
Numr Research recently conducted a survey enquiring about the perception of organic food products in the top 8 cities of India¹. Clearly, the Indian organic market is on the cusp of transformation. Currently, it is evaluated to be around INR 40,000 million and estimated to increase to INR 100,000- INR 120,000 million by 2020. Additionally, it is growing at the
29 Jul
Do Indians spend on Health and Wellness? Numr Research
India is waking up to fitness, health and wellness in a big way. Lifestyle illnesses (also called Non-Communicable Diseases) have been continually on the rise in the last few years. In fact, according to a report by Indian Council of Medical Research (ICMR), the “estimated proportion of all deaths due to Non-Communicable Diseases (NCDs) has increased from 37.09% in 1990 to
26 Jul
Online banking habits of Urban Indians- Numr research
Numr Research recently conducted a survey regarding the online banking habits of urban Indians living in the top 8 cities.¹It is no secret that the number of ATMs in India has been on a steady decline while the ATMs that do exist are frequently out of money. For a while now, ATM operators have been struggling to keep up with the rising
26 Jul
Why you should be using Predictive Analytics for Market Research
There seems to be a lot of debate around what Predictive Analytics is and whether it is just another fad or an indispensable Market Research tool.Suffice to say, it’s not an obscure, esoteric concept meant to perplex marketers. This article aims to breakdown and explain what Predictive analytics is, how it is done and why it can be a pivotal instrument
26 Jul
What is a Concept Test and how is it carried out?
A Concept Test is a survey-based method of evaluating customer needs and acceptance of a new product, service, communication or idea prior to its introduction to the market. It essentially focuses on the basic concept and is used to help screen and refine new product ideas as well as gauge their potential success in the market. (Crawford and Benedetto).This article explains
26 Jul
How do we use Choice based Conjoint Analysis for Pricing?
Choice based Conjoint Analysis is an indirect method of understanding what drives consumer choices and purchase behaviour. This article explains what it can be used for, in the market research domain and how to use it.In the market research industry, Choice based Conjoint is used to determine which combination of features or attributes (of a product or service) has the
26 Jul
What are the different kinds of Product Tests?
How do you evaluate a product that you wish to launch in the market? How do you decide which variant of the said product will be best suited for your target customers?According to a Forbes’ article, millions of dollars are spent yearly developing and launching new products. However, only one in 10 prove successful and even fewer enjoy a long shelf
