10 Sep
FMCG- HOW TO PROTECT YOUR MARKET SHARE FROM A NEW ENTRANT
Our client is an established Fast-Moving Consumer Goods (FMCG) company. A new entrant (let’s call it Brand X) had infiltrated the market and was taking up shelf space and eating into our client’s Market Share. CHALLENGE The best way for our FMCG client to stop this advance was to Identify the shops that were vulnerable to the competition’s product, and put in
30 Jul
Nutrition labels- Do Indians read them? A Numr Survey
Numr recently conducted a survey¹ about Ingredient and Nutrition labels, enquiring if people glance at them prior to purchasing a product.The production and sale of pre-packaged and ‘Ready to consume’ products has witnessed a huge surge in the last few decades in India. Prolonged work hours, longer commutes, generational shift from a joint to a nuclear family have made Indian urbanites
30 Jul
Does organic food tag help push more sales? Numr Research finds out
Numr Research recently conducted a survey enquiring about the perception of organic food products in the top 8 cities of India¹. Clearly, the Indian organic market is on the cusp of transformation. Currently, it is evaluated to be around INR 40,000 million and estimated to increase to INR 100,000- INR 120,000 million by 2020. Additionally, it is growing at the
29 Jul
Do Indians spend on Health and Wellness? Numr Research
India is waking up to fitness, health and wellness in a big way. Lifestyle illnesses (also called Non-Communicable Diseases) have been continually on the rise in the last few years. In fact, according to a report by Indian Council of Medical Research (ICMR), the “estimated proportion of all deaths due to Non-Communicable Diseases (NCDs) has increased from 37.09% in 1990 to
