10 Sep
FMCG- HOW TO PROTECT YOUR MARKET SHARE FROM A NEW ENTRANT
Our client is an established Fast-Moving Consumer Goods (FMCG) company. A new entrant (let’s call it Brand X) had infiltrated the market and was taking up shelf space and eating into our client’s Market Share. CHALLENGE The best way for our FMCG client to stop this advance was to Identify the shops that were vulnerable to the competition’s product, and put in
20 Aug
Online Jewellery NPS®; CaratLane, Blue Stones, Tanishq, and more- Numr Research
Numr Research recently conducted a survey about online jewellery websites (like CaratLane and Blue Stone) and offline jewellery stores (such as Tanishq, Kalyan Jewellers etc).Numr Research recently conducted a survey about online jewellery websites (like CaratLane and Blue Stone) and offline jewellery stores (such as Tanishq, Kalyan Jewellers etc). Suffice to say, the survey revealed some interesting insights about the jewellery buying habits of affluent Indian urbanites.
