N U M R
travel app net promoter score numr research case study
THIS IS HOW WE IMPROVED CX FOR AN ONLINE TRAVEL APP

Our client is an established OTA (Online Travel Agency/Travel App) in India. They wanted Numr Research to formulate a plan to obtain Customer Feedback across all touch points in the Tour Packages they offered. Our client is an established OTA (Online Travel Agency/Travel App) in India. They wanted Numr Research to formulate a plan to obtain Customer Feedback across all touch points in the

Text Analytics net promoter score Numr Research
NPS EVOLVED- USING TEXT ANALYTICS TO PRIORITISE DECISION MAKING

Text Analytics, in the context of Market Research means analysing continuous stream of free, ‘unstructured’ text (feedback and comments) written by the customers.  Text Analytics, in the context of Market Research means analysing continuous stream of free, ‘unstructured’ text (feedback and comments) written by the customers. Asking the customers for direct feedback is one of the best ways for companies to get

FMCG Numr research Case Study
FMCG- HOW TO PROTECT YOUR MARKET SHARE FROM A NEW ENTRANT

Our client is an established Fast-Moving Consumer Goods (FMCG) company. A new entrant (let’s call it Brand X) had infiltrated the market and was taking up shelf space and eating into our client’s Market Share. CHALLENGE The best way for our FMCG client to stop this advance was to Identify the shops that were vulnerable to the competition’s product, and put in

HOW TO USE NPS® TO DRIVE GROWTH FOR SMARTPHONES

NPS® or Net Promoter Score®  is an essential metric for the smartphone industry. Presently, the smartphone market is saturated with choices. Additionally, the many options available mostly possess similar product features. In a case such as this, brand strength and customer experience become crucial to stand apart from one’s competitors.  Therefore, an effective NPS® program is key to managing Customer Experience and building brand loyalty.   CUSTOMER

HOW TO IMPROVE EFFICIENCY OF RETAIL BRANCHES

Our client, on whom this case study is based is one of the leading banks in India. They wanted us to optimise their Customer Experience System. Their retail branches/centres and frontline employees were not functioning efficiently.https://www.youtube.com/watch?v=SHNqLtVL4N0&feature=youtu.beOur client, on whom this case study is based is one of the leading banks in India. They wanted us to optimise their Customer Experience System. Their

Automobile Car NPS Case Study Numr Research
HOW TO USE NPS® IN THE AUTOMOBILE INDUSTRY TO BOOST GROWTH

Our client is a leading automobile manufacturer in the country. They wanted to improve and optimise their customer feedback system. So, read the entire case study below- Our client is a leading automobile manufacturer in the country. They wanted to improve and optimise their customer feedback system.  So, read the entire case study below- CHALLENGES Essentially, Numr Research faced four main challenges.Particularly, our client wanted to establish a

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