20 Apr
Reported to hit $8 bn by 2022, the Indian Online Food Delivery Market is expanding rapidly. So, Numr Research recently conducted a survey to gauge customer sentiment regarding online food delivery.
See the results of the survey below.
(Note- This survey was conducted Pre-Lockdown in India)
part 1
online food delivery occasion
As per the survey, majority of the respondent order food ‘Randomly’ (39%), followed by ‘Weekends’ (36%) and ‘Birthdays’ (34%).
City wise,
Majority of the respondent from Delhi NCR, Mumbai, Hyderabad, Pune and Bangalore mostly order food randomly, not on special occasions.
However, people from Chennai (37%) and Kolkata (35%) order food online on Weekends whereas majority of the people from Ahmedabad (42%) order on Birthdays.
Similarly,
Majority of the Gen Z, Millennial and Baby Boomers order food on random whereas majority of Gen X (38%) orders on the Weekends.
The survey also found that, 48% of high-income urban Indians order food randomly as compared to 26% lower income Indians.
PART 2
SUBSCRIPTION PLANS
37% of urban Indians don’t have any subscription plan.
35% reportedly have Zomato Gold and 32% urban Indians have Swiggy Super.
Furthermore, 15% and 14% also have Dineout and EazyDiner.
Interestingly, 41% higher income Indians have Zomato Gold as compared to 28% lower income Indians.
However, 20% lower income Indians have EazyDiner as compared to 10% higher income Indians
part 3
impact on discounts on online food delivery
The majority 38% reported that Discounts have medium impact on their ordering habits. Also, 31% reported that they have a High impact where as 15% said that they have a low impact.
Additionally, 16% reported that discounts have no impact on their ordering habits whatsoever.
Based on age groups,
36% Millennials reported that discounts have a high impact on their order habits.
The number of 28% for Gen Z and Gen X.
And, 22% Baby Boomers claimed that discounts have a high impact.
37% high income Indians reported that discounts have a high impact and another 41% reported a medium impact on their food delivery habits.
However, only 23% and 34% lower income Indians said that discounts have a high and medium impact respectively.
PART 4
FACTORS THAT IMPACT ORDERING
As per Numr’s survey,
App discounts emerged as the leading factor with 47% respondents, followed by Less Delivery time (39%) and Restaurant Cost, and Healthy Food. (28% each)
PART 5
TOP CONCERNs DURING ORDERING FOOD
Tampering was reported to be the most important concern (50%), followed by Late Delivery (21%) and over charging (17%)
Younger people were more concerned about Tampering and Food Quality as compared to their older counterparts.
On the other hand,
Older respondents were more concerned with Late Delivery as compared to the younger ones.
PART 6
WHAT DO YOU USE TO ORDER?
Majority of the urban Indians reported that they use Zomato, followed closely by Swiggy.
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Methodology
This survey was conducted with an ONLINE PANEL between 13 March 2020 to 21 March 2020. also, All respondents were over 18.
Also, this survey was done in association with Walkify. Which is a health and wellness app that gives its users cash or gifts for walking.
Cities- Delhi NCR, Mumbai, Kolkata, Bangalore, Chennai, Pune, Hyderabad and Ahmedabad.
